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EP39 How to Focus on the Things You Can Control and Don’t Let the Rest Stress You Out with the Founder of Argent

 

Mistakes are inevitable when it comes to starting your own business, but what really counts is how you learn from them. When you have the conviction that your business has more than enough potential for success, it’s easy to push through these hardships and come out better.


Sali Christeson, founder and CEO of Argent, has done just this to take her company from an emerging to established brand! Argent is a women's work wear brand that designs a variety of pieces appropriate for the workplace. Not only are they designing trendy work wear, but they focus on functional details like hidden pockets, bands to hold rolled up sleeves, and more.


In her excitement to make Argent successful, Sali made some missteps during the interviewing and hiring process, but she shares how she implemented changes to create a better system for the future. She also talks about how Argent is highlighting the women who wear their clothes, and building a community around their goals of gender equality and women empowerment. 


If you’re a dreamer, give this episode a listen to get inspired to take that leap of faith and go after your dreams!


Topics discussed in this episode:


  • Patty introduces Sali and Argent, including why she loves her brand
  • How Sali and her husband, Dave, started Argent
  • Staying on trend with design and functionality
  • Taking the leap into the fashion industry
  • Dave’s role in the business and experience in marketing
  • Argent’s Work Friend series and building a community
  • Sali explains what a Scout Fund is and how they funded Argent
  • Business missteps and what she’s learned from them
  • Patty’s experience with hiring the wrong people
  • Understanding the importance of equity
  • What’s next for Argent after slowing down during the pandemic
  • Patty on her favorite Argent pieces

Check out Argent here and get 10% off your order!


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